News 13 will be there and will have more later on Tuesday.Presentation of the Harrah's Casino & Resort, Cherokee Cellular Center naming rights expire December 31. The casino's bid could be worth $5.75 million over 10 years and includes $750,000 for improvements for the Thomas Wolfe Auditorium. Cellular's lower bid of about $1 million for a five-year extension of their current naming rights contract. On Thursday, May 23, last week the Asheville's Downtown Commission voted 6-1 in favor of recommending the Asheville City Council accept an offer from Harrah's Cherokee Casino.Ĭity council members, who have not publicly expressed their positions, are expected to vote Tuesday, May 28, on whether to accept Harrah's bid or U.S. The venue is home to the Arena and Thomas Wolfe Auditorium and has served as the host site for Fed Cup international tennis events, Southern Conference Basketball Championships, and Warren Haynes Presents Christmas Jam in recent years. for their support and partnership over the last nine years,” Corl added.

Cellular Center will be renamed the Harrah’s Cherokee Center Asheville.

Once the new contract goes into effect, the U.S. “The Harrah’s Cherokee brand has a strong, supportive position in Western North Carolina, and we are excited to be a part of that relationship.” As part of the new agreement, there are several new fan experience initiatives that we will be able to bring into fruition,” Chris Corl, general manager of the U.S. “We are very excited to embark on this new adventure with Harrah’s Cherokee. The vote concludes a year-long effort to explore licensing agreements with respect to the naming of the arena property. The new agreement will replace the existing contract with U.S. And the Asheville City Council voted to accept the bid from Harrah's Cherokee Casino.Īsheville City Council voted 6-1 to accept an offer for a five- to 10-year naming rights agreement with Harrah’s Cherokee for the arena in downtown Asheville. Cellular Center were once again on the table. (WLOS) - On Tuesday, naming rights for the U.S.

Harrah's asheville casino